A pedido do director criativo responsável pelo trabalho, o post acerca de uma campanha contra a obesidade em que se retratava a mesma como sendo suicídio, utilizando para isso a imagem de um bombista suicida com barras de manteiga a substituir as de dinamite, foi retirado deste blog. Abaixo o e-mail enviado pela empresa:
Hello,I am the art director on the obesity concept posted this morning to your website. I understand that some of the greatest things about your website can also be the worst for the sake of creativity. While we love to get coverage and hear the opinions of our work from the broad audience, the client in this case is getting cold feet. Due to some of the comments made about the recent Obesity campaign on other blogs, we have been requested to have all postings of the Obesity work removed from your site. Thank you in advance, and I apologize for the inconvenience. If you would like to show more work from our agency, please let me know where I can send it along to.
Junior Art Director